ABOUT US
The friendly face of fieldwork recruitment
Our core fieldwork team is based between Wales and Sussex and we have a national network of field agents embedded in their rural communities – from the Scottish Highlands to the Cornish coast
This is FieldMouse
A short film about the story of FieldMouse, as told by co-founders Sarah Morris & Paul Flatters to Barry Clark of Related Stories on a recent farm day in West Sussex.
MEET THE TEAM
Co-founder and Managing Director
Sarah Morris
Sarah has worked in business development for 25 years, mostly within consumer insight and trends forecasting. When she moved from London to mid Wales in 2013, Sarah realised that rural opinions were being routinely excluded from market, social and political research – a hunch confirmed by the Brexit referendum. However it was a chat in the pub with long-time colleague Paul Flatters about this blatant blind spot in the research industry that created the idea that launched FieldMouse.
Finance Director
Jo Dickinson
Jo has worked with Sarah and Paul in their previous professional lives for over 20 years. The friendliest Finance Director you’ll ever meet, Jo is also responsible for the speedy payment of research incentives to our wonderful participants.
Senior Fieldwork Manager
Raedene Davies
Raedene has been with FieldMouse since 2019. Originally from Liverpool and with a background in retail and marketing, Raedene leads on all recruitment in Wales. A key member of our Team Wrexham and from a large family, with 4 kids herself, Raedene is the living embodiment of a team player!
Fieldwork Manager
Nicole Netzband-Piggott
Nicole joined the team in June 2023. Originally from Cheshire, she now lives with her family in North Wales. She has previously worked in the children’s charity sector as a co-ordinator and volunteer manager. She also ran her own business as a hypnobirthing teacher. A mum of two, she loves animals and enjoys horse riding in her free time.
Fieldwork Assistant
Emma Corfield
Emma lives on a beef and sheep farm in rural mid Wales and can often be seen driving tractors and other farm machinery around this FieldMouse heartland! Emma joined FieldMouse at the start of 2024 to support our growing fieldwork team and, with her extensive farming knowledge, will be focusing on agricultural as well as rural recruitment as the business grows.
Media Manager
Claire Mahoney
Claire has worked with FieldMouse since 2018. She has a background in publishing and marketing and communications but also handles fieldwork recruitment, mainly covering South Wales and the South West.
Co-founder and Chairman
Paul Flatters
Paul is a qualitative research practitioner. Over the last thirty years, he has worked with many fieldwork agencies and is pretty sure he has visited every viewing facility in the UK. Paul has an unrivalled understanding of what researchers need from a fieldwork agency and he ensures this is what FieldMouse delivers. A Yorkshireman living in London, Paul is also CEO of Trajectory Partnership. He is a regular media commentator and a leading expert in social trends forecasting.
Fieldwork Director
Caitlin Bray
Caitlin has been part of the FieldMouse team since March 2022. Caitlin is an alumni of Harper Adams University College and a Rural Chartered Surveyor. Originally from Perthshire in Scotland she now lives with her husband on their beef and arable farm in the South Downs National Park.
Senior Fieldwork Manager
Rashelle Valentine
Rashelle joined FieldMouse in 2022 having previously run her own catering business. With a fearless approach to speaking to strangers, Rashelle often leads on projects involving both street and B2B recruitment. She balances this pressure with her love of travel - when Rashelle sets her OOO she makes it count!
Fieldwork Assistant
Rosanna Smith
Rosanna has been involved with FieldMouse since 2022 and helps out with recruitment during our busiest times. Rosanna is a huge dog lover and also works part time at a dog daycare where she gets to take her own gorgeous chocolate lab, Archie! A woman of many talents, Rosanna is a keen gardener and can often be found in her garden growing weird and wonderful plants - at the time of writing this includes cucamelons!
HR and Operations Consultant
Carolyn MacLeish
Carolyn joined the FieldMouse team in January 2023. Carolyn has worked within research organisations for over twenty years and has twenty-five years experience in HR and Operations. Carolyn works on a part time basis for FieldMouse supporting our Directors in the operational side of our business. When not working for FieldMouse she works for the Trajectory Partnership as a Project Consultant. Carolyn also advises schools and SMEs on HR and governance.
Friends of FieldMouse
The research industry is a fertile meadow of fantastic freelancers and innovative businesses. Here are a few we like to work with:
Myfanwy Alexander
A Welsh broadcaster and bestselling novelist, Myfanwy retrained as a qualitative researcher in order to deliver Welsh language moderation and translation. Contact Myfanwy for all your Welsh language needs.
Nick Rand
Freelance qualitative researcher with strong rural knowledge. Very experienced in listening to different voices, including rarely-heard audiences and business owners. Contact Nick
Chloe Fowler
FieldMouse co-founder Sarah bonded with Chloe over their love of writing fiction, and it’s this love of people and storytelling that also makes Chloe a great qualitative researcher. Contact Chloe
Related Stories
Barry Clark is an old friend of FieldMouse and we were thrilled when he launched Related Stories to combine in-depth interviews with stunning photography to tell insight stories. Visit Related Stories
Potentia Insight
As well as managing our Opinion Harvester panel of farmers, Potentia are experts in all manner of digital insight solutions, offering a bespoke approach to each project they run to maximise the insight they deliver. We love working with them and we think you would too.
Dovetail Communications
Co-owned by our multi-talented Media Manager Claire Mahoney, Dovetail designs our bespoke recruitment advertising materials, as well as this website! Contact Claire
Monty’s Brewery
Have you had a bottle of FieldMouse Ale yet? If not, let us know and we’ll get one to you! It’s brewed by our friends at Monty’s Brewery, a magnificent microbrewery in the FieldMouse heartland of Montgomery. We highly recommend everything you can buy from their online shop.
The Welsh Cheese Company
Being a mouse, obviously we love cheese. We often send a cheesy thanks to clients, suppliers and kind people who help us find hard-to-reach participants from this fabulous small business near Cardiff. They are as passionate about Welsh cheese as we are about the inclusion of rural, regional and rarely-heard voices in market research, so it’s a match made in heaven! Visit The Welsh Cheese Company
FieldMouse is proud to support two small but vitally important charities, both very close to our heart:
The DPJ Foundation
Supporting the mental health of farmers in Wales.
Black2Nature
Campaigning for equal access to nature for all.